Weekend Reading

by Jeremy Powers on December 10, 2010

How the Grinch Stole ChristmasI was reading “How the Grinch Stole Christmas” to my son last night.  The moment helped me realize the reading experience has changed for me.

The more I read every day, the less I feel I am actually reading.  I am skimming. 

So this week, I encourage you to slow down and really read the articles.  It won’t take much longer, and you will get more use out the knowledge being shared.

Here is this weekend’s reading recommendations:

A Psychologist’s guide to holiday shopping

You’ve seen the ads: “One-day sale! Starts Saturday! Preview day Friday!” Ads such as these that come to you in the mail, are shown on television, or appear in your local newspaper attempt to lure you to the store with unbelievable deals.The one-day sales last for two or three. . . .

How to “Spurf up” great customer referrals

Customer testimonials boost the selling power of nearly any direct marketing effort.

However, only about 1 out of 10 clients I’ve worked with makes an effort to consistently . . .

The Problem with Google

Google grew up providing a number of free services (email, search, etc.)  Given that they were free, it was not unreasonable to avoid providing any live customer support via email or phone.  Users weren’t paying anything, so if they had a problem they could try to solve it on the boards.  In fact, I have criticized whiners on boards for their absurd expectations of customer support for a free product.

Today, Google now offers a number of paid services (e.g. Adwords search advertising) but it still brings its old customer service mentality to these free services. . . .

I hope everyone has a restful weekend.

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