The newness has worn off. The shine is gone. These days, web marketing definitely feels like work. If you value your time at all, internet marketing is also starting to seem pretty expensive too. Is it time for you to throw in the towel?
Why web marketing is so painful
You have invested A LOT of time, and probably some money, in trying to grow your business through the internet. You blog. You post. You comment. You tweet. You share.
You see no new sales, and huge amount of time that would have been better spent fishing. You blew a large portion of your marketing budget too, and the lack of ROI is frustrating.
Web marketing is painful for you because you stink at it. (Tweet This) You do not know what you are doing. Your content is not good enough to stand out. Your articles have no flow. Your use of stock photography is uninspired. You are afraid to shoot your own video. You are unwilling to spend any more to advertise your website.
You have two options:
- Quit. Leave your website as is. Abandon your Twitter profile, Facebook fan page, and other social network presences. Bail. You are out. Cede this territory to your competitors.
- Change. Plan further in advance. Focus on the right platforms and tactics for your business. Hire some help. Take risks. Admit what you are doing is not working, and yes, it is your fault.
You are trying to avoid this decision by making a half-assed attempt. That isn’t going to work. Get serious or get out. If you have had enough, stop reading and leave this site. You don’t need to stick around. I wish you the best.
If you are ready to admit what you are doing stinks, I am ready to help you improve. Think of yourself as that “10th in the line-up” baseball player, and you can think of me as your trainer. You might not ever be the best player on the team, but I can help you get some “at bats” and start getting some field time. Basically, let’s focus on getting some results that can be measured. Ready?
How to spend less time on internet marketing
The first step in making your web marketing less painful is to control the time you invest. You control your marketing; your marketing should not control you. (TWEET THIS) One way you can shrink the time you spend on web marketing is to focus your efforts to only the platforms that matter.
You don’t need to be on every platform
If you are not having any success or engagement with anything you are doing, I recommend you focus on the following:
- Your website / blog
- Commenting and engaging on other websites, fan pages, and forums
That is it. Everything else can come later, if ever at all. Focus on the two platforms the most likely to have a positive impact on your business. The third item on this list can get a little out of control, so we will need to determine how much time you are going to spend.
How often should you update?
We are going to start slow and build endurance. Remember, what you are doing now is not working, do not worry about posting less frequently than you have been. You should plan to post new content on your business blog or website once per week, and you should post new content on your fan page three times each week. You should be commenting or engaging on other blogs and forums three times each week.
If you are a one-man band, trying to do all of the web marketing without enrolling your employees or a contractor, you need to be focused. Being truly engaged a few times a week is better than being online all day with no real focus.
Web marketing is painful for you because you stink at it. (Tweet This)
Being truly engaged a few times a week is better than being online all day with no real focus. (Tweet This)
Admit what you are doing is not working, and yes, it is your fault. (Tweet This)
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