How Educated should your Marketing expert be?

by Jeremy Powers on March 29, 2013

Mark Cuban has a real talent for succinct communication. In an article a friend recently sent me, here is what Cuban had to say about MBAs: I think an MBA is an absolute waste of money. If you have a hole in your knowledge base, there is a ton of online courses you can take. […]

Internet Marketing for Non-Profits

Internet marketing for non-profits is not significantly different than internet marketing for business. You need to define your goals. You need to align your strategy to the resource constraints of the organization. You need to determine your message and platform. Finally, you need to remain focused on the metrics you selected. Define your internet marketing […]

Web Marketing-How to spend less time and get more results

by Jeremy Powers on September 4, 2012

Yoda on Facebook

The newness has worn off. The shine is gone. These days, web marketing definitely feels like work. If you value your time at all, internet marketing is also starting to seem pretty expensive too. Is it time for you to throw in the towel? Why web marketing is so painful You have invested A LOT […]

Checklist: What you need before calling a web designer

by Jeremy Powers on July 15, 2012

Web Design Checklist

Now that you know what to look for in a web designer, have you put much thought into what a web designer is looking for from you? Truthfully, what you need depends on the quality of designer you are planning to hire. For our purposes, I am going to assume you are hiring a true […]

Internet Marketing: 5 Areas to Evaluate a Competitor

by Jeremy Powers on July 8, 2012

Internet Marketing Competition

Any experienced business owner knows you only invest time and money in activities that have a payback. One of the easiest ways to see if a marketing tactic is worth exploring is to analyze what your competitors are doing. After all, smart competitors will not invest in activities that don’t work. What internet marketing are […]