The internet marketing questions never cease. This past week, fellow marketer Amy McTobin (@AmyMccTobin) asked an important question regarding what to look for in an SEO vendor. Here is a quick review of our Twitter dialogue: I am not an SEO specialist. Now I don’t consider myself a top expert when it comes to search [...]
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Launching an email campaign to a new or infrequently used list can be tricky. Variables such as geography, recency of contact, recency of sale, and recipient demographics all need to be considered. There are some constants when launching a campaign to a new or “sleeping” list. Here are some tips: 1. Keep it short Your [...]
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Winding Staircase has been increasingly involved in internet marketing for Cincinnati-based businesses this year. As our involvement in internet marketing has increased, I am seeing several consistent themes emerge. I am not sure if these findings are specific to Cincinnati, and I am hesitant to speculate about other geographies. It is probably not to our [...]
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Narrowing your “target market” to the right size is difficult. Successfully marketing your company demands that you constantly review your marketing investments. All of your dollars and most of your energy and focus should be allocated to the marketplace you have defined. How big should your target market be? There are many ways to narrow [...]
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Now that you have an impressive new website for your service business, it is time to entice some prospective customers to look at it. There so many options to generate traffic to a website, let’s add some limitations to our conversation. For this program, I am assuming you have the following limitations: You have a [...]
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