INFOGRAPHIC: How to Grow your Business Online

by Jeremy Powers on May 10, 2012

Josepf Haslam shared a preview of this infographic with me this past week, and I really like it. I had been looking for a more interesting way to talk about web marketing, and the folks at Dragon Search did a great job. I have never been a big proponent of PPC advertising, but properly executed […]

Internet Marketing Cincinnati diagram by Winding Staircase LLC

The internet marketing questions never cease. This past week, fellow marketer Amy McTobin (@AmyMccTobin) asked an important question regarding what to look for in an SEO vendor. Here is a quick review of our Twitter dialogue: I am not an SEO specialist. Now I don’t consider myself a top expert when it comes to search […]

5 Tips for Launching an Email Program

by Jeremy Powers on January 10, 2012

Sales Email

Launching an email campaign to a new or infrequently used list can be tricky. Variables such as geography, recency of contact, recency of sale, and recipient demographics all need to be considered. There are some constants when launching a campaign to a new or “sleeping” list. Here are some tips: 1. Keep it short Your […]

Internet Marketing in Cincinnati: 3 Important Findings

by Jeremy Powers on November 30, 2011

Winding Staircase has been increasingly involved in internet marketing for Cincinnati-based businesses this year. As our involvement in internet marketing has increased, I am seeing several consistent themes emerge. I am not sure if these findings are specific to Cincinnati, and I am hesitant to speculate about other geographies. It is probably not to our […]

Marketing your company: How big should your target market be?

by Jeremy Powers on September 23, 2011

Narrowing your “target market” to the right size is difficult. Successfully marketing your company demands that you constantly review your marketing investments. All of your dollars and most of your energy and focus should be allocated to the marketplace you have defined. How big should your target market be? There are many ways to narrow […]