You have undoubtedly read reviews for the new movie “Inception.” I have not. In fact, until everyone started asking me if I had went to the theater lately, I was completely unaware of the movie. Apparently, “Inception” is the big late summer movie this year.
Here are a few things I know about the movie:
- It is titled “Inception.”
- It has that Leo Di-something kid in it from “Titanic.”
- It has something to do with dreams, or our perception of reality.
That is it. I hope that didn’t spoil it for you. Based on how little I know about the movie, such as its very existence, the movie has changed my worldview in several important ways:
- I now understand how my father never seemed to know anything about popular culture.
- Spending 40-60% of my working hours alone has isolated me more than I realized.
- I have a greater appreciation for how much time and energy is wasted on useless information.
- I know believe anyone with a freshman level grasp of philosophy and a good writing ability can write a blockbuster screenplay.
What does any of this have to do with business? Review the 4 insights above and apply them to your business.
- Popular culture is a never-ending series of fads and gossip. Is your business chasing what is hot today, or are you working against an effective long-term strategy?
- How involved in your industry are you? Do you know what is happening in your business world? Get out there and talk with customers and vendors.
- What is important for you and your employees to know? How much time do you spend learning and passing-on information that is not relevant to your goals?
- Despite the simplicity of most successful business models, very few businesses succeed. Execution and determination are key.
Now, I apologize, but I am off to reconnect with my American culture. First stop – local mall. Second stop – of course, the movies.
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- 3 Lessons in Persuasion from Winston Churchill
- Researching vs. Browsing