“What is that?” OR How “Inception” changed my Worldview

by Jeremy Powers on August 5, 2010

Inception Movie Poster - I saw it for the first time while looking for an image for this article.

You have undoubtedly read reviews for the new movie “Inception.”  I have not.  In fact, until everyone started asking me if I had went to the theater lately, I was completely unaware of the movie.  Apparently, “Inception” is the big late summer movie this year.

Here are a few things I know about the movie:

  • It is titled “Inception.”
  • It has that Leo Di-something kid in it from “Titanic.”
  • It has something to do with dreams, or our perception of reality.

That is it.  I hope that didn’t spoil it for you.  Based on how little I know about the movie, such as its very existence, the movie has changed my worldview in several important ways:

  1. I now understand how my father never seemed to know anything about popular culture.
  2. Spending 40-60% of my working hours alone has isolated me more than I realized.
  3. I have a greater appreciation for how much time and energy is wasted on useless information.
  4. I know believe anyone with a freshman level grasp of philosophy and a good writing ability can write a blockbuster screenplay.

What does any of this have to do with business?  Review the 4 insights above and apply them to your business.

  1. Popular culture is a never-ending series of fads and gossip.  Is your business chasing what is hot today, or are you working against an effective long-term strategy?
  2. How involved in your industry are you?  Do you know what is happening in your business world?  Get out there and talk with customers and vendors.
  3. What is important for you and your employees to know?  How much time do you spend learning and passing-on information that is not relevant to your goals?
  4. Despite the simplicity of most successful business models, very few businesses succeed.  Execution and determination are key.

Now, I apologize, but I am off to reconnect with my American culture.  First stop – local mall.  Second stop – of course, the movies.

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