Is your service business in desperate need of a website overhaul? Are you losing potential customers because your website makes a poor impression?
Service business websites – Keep it simple
Everything about your business needs to be efficient. Your website is no exception. Here are 7 Web Design Tips for service businesses.
1. Build a site that loads quickly and properly
People are impatient. You have worked hard to get a prospective customer to visit your site. Do not lose them now! Check that your website loads properly in all of the major browsers (Internet Explorer, Safari, and Chrome). If your service business can’t quickly and effectively serve up a simple business website, why would anyone trust you to service their home or business?
2. Make a good first impression
The header image, logo, color palette, and layout of your site are critical. These are the first aspects of your website visitors will notice. Your website is likely the most comprehensive and interactive engagement with your brand a prospective customer will have.
The subconscious question each visitor is asking himself is, “Does this company seem reputable and ‘put-together?’”
3. Include a phone number
Many visitors to your website are actually referrals. A friend, neighbor, or family-member gave the visitor the name of your company. After a quick search, they found your website. If the site makes a good first impression (see tips 1 & 2), they are ready to make the call.
Can they find your phone number? Is it on the home page? Is it on every page?
4. Answer common questions
You probably answer the same half dozen questions before you close any sale.
Are you bonded and insured? Are you a member of a trade association? Are you certified? How long has your company been in business? How long have you been doing this type of work? Do you guarantee your work?
Answering these questions on your business website will help build trust with visitors. Equally important, it will make your conversation with the client more focused on his needs rather than on the qualifications of your company.
5. Show me what you look like
You don’t necessarily need to show a picture of YOU, the owner. Just show website visitors what your company looks like. Do your technicians wear uniforms? Does your company use vehicles with your logo on them?
You can help potential customers visualize what it would be like to work with your company if you allow them to see some of your company.
6. Tell me how to buy from you
Do you go to a prospect’s location and provide an assessment? Is the assessment free?
How often/long will your company be at the same location? Do prospects need to be on-site when you are?
Your prospects should never call you feeling unsure about how “this works.” Letting prospects know what to expect builds their confidence and reduces friction in the sales process.
7. Get a real-life conversation
You have been told at least two dozen times this month about the importance of “engaging your customers.” Social Media is all the rage right now, and suddenly you want people to connect with you on Facebook, Twitter, LinkedIn, and 15 other social sites. You want them to give you permission to email your newsletter. You would sure love for your prospects to “digg” or “stumble” your blog articles, even though you really don’t know what that means.
Remember: The objective is to move your prospective customer one step closer to becoming a paying customer. For your business, the quickest and simplest way to do this is to talk to your customer. I mean talk to him, as in, on the phone or in-person.
Be selective in asking your prospective customers to do anything that does not get you a conversation with them.
What is your advice?
Do you have advice for service business owners looking to improve their website? Add your $0.02 in the comments.
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