After years of intentions, I finally joined the American Marketing Association. As part of the new membership package, the AMA allows you to select a few “gifts” from a pre-determined assortment. One item I selected to receive was the book pictured here: Trust Agents – Using the Web to Build Influence, Improve Reputation, and Earn Trust. The book is co-authored by Chris Brogan and Julien Smith. I am only about one third of the way through the book, but I wanted to share my thoughts.
First, Trust Agents is well-written. The tone is pitch-perfect for a business owner or small business marketer. You will find a fair amount of the common advice included on all mass-market business books, but there was definitely an effort by the authors to make sure their advice was actionable. In fact, so far, my favorite part of the book is the inclusion of “ACTION” boxes. After reading a few pages about the benefits of “Build(ing) a Listening Station,” for example, the authors give you precise and simple instructions on how to do so. Due to the social media focus of the book, I find many of these “ACTION” items are tasks I either recommend to my clients or had not previously tried.
I find many of today’s business books are old concepts re-packaged with contemporary jargon. This book is better, and if you are looking for an explanation of social media basics, based on what I have read so far, you should consider Trust Agents.
Author Note: This was originally published on June 7, 2010.
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