Each week I do my best to distill all of the marketing articles I have read into a concise list of recommended reading for you. Here is this week’s list of recommended marketing articles:
. . . So it’s useful to separate what aspects of your business could be improved with money alone from what you need to address with time, attention, and intelligence. . .
Consumers use mobile search during their waking hours wherever they are, according to Performics/ROI Research where respondents had accessed the mobile web at least once a week and used mobile search at least once during the past month.
. . . On Monday the FTC published a bulletin with the catchy title: Firm to Pay FTC $250,000 to Settle Charges That It Used Misleading Online “Consumer” and “Independent” Reviews. Here’s a summary, direct quote from that document . . .
- Weekend Reading – Marketing Articles
- Weekend Reading – Marketing Articles for March 18, 2011
- Weekend Reading- Marketing Articles for April 1, 2011