Weekend Reading-Marketing Articles for March 25, 2011

by Jeremy Powers on March 25, 2011

Staying Current on Sales and Marketing

Each week I do my best to distill all of the marketing articles I have read into a concise list of recommended reading for you.  Here is this week’s list of recommended marketing articles:

What can’t be solved with more money?

. . . So it’s useful to separate what aspects of your business could be improved with money alone from what you need to address with time, attention, and intelligence. . .

Mobile Search is Everywhere

Consumers use mobile search during their waking hours wherever they are, according to Performics/ROI Research where respondents had accessed the mobile web at least once a week and used mobile search at least once during the past month.

Endorse Me, You Gypsy Savage, Endorse Me

. . . On Monday the FTC published a bulletin with the catchy title: Firm to Pay FTC $250,000 to Settle Charges That It Used Misleading Online “Consumer” and “Independent” Reviews. Here’s a summary, direct quote from that document . . .

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